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6       Fashion in Technology







































               It cannot be denied that technology has changed    the past, that would have meant items being sold
               every aspect of modern society, from how we shop   at highly-discounted prices, causing the business
               to how we communicate, and it has even become a    owner to lose money. However, nowadays, they can
               growing part of the fashion industry.              easily auction surplus items on sites such as eBay or
                                                                  Craigslist.
               As technology has increased our awareness of the
               wider world and the social issues facing people in   Unfortunately, not all the changes technology has
               other countries, we now demand more  fair-trade    brought about have been positive. We are still very
               products and are fighting against big clothing     much part of a consumer society: we can now order
               industries which produce items in  sweatshops in   anything from the comfort of our sofa and have it
               countries such as Bangladesh, India and Indonesia.   delivered within 24 hours. This has made many of
               Many people are now choosing to shop in ethical    us lazy and apathetic to what the industry has to
               retailers, where they know they will pay a little more,   do to meet our demands. Whilst many people are
               but with a clear conscience that their new T-shirt has   concerned about the conditions of workers in  the
               not been produced by an eight-year-old working a   Majority World, others are simply happy to put on
               fourteen-hour day in appalling conditions.         their name-brand or high-street outfits and not worry
                                                                  about where they came from.
               Another  aspect  of  our  growing  desire  for  ethical
               merchandise comes in the form of vegan-friendly    But, just as employees in the manufacturing industry
               clothing. Although sheep are not killed to produce   became redundant as technology began to do
               wool, the vegan philosophy argues that we should   their jobs for them,  outsourcing the production of
               not  exploit animals  for  their  materials, in the  same   clothes to the Majority  World has had an impact
               way that we should not exploit children to work    on employment numbers within the countries
               in  sweatshops.  And now, technology  is  allowing   demanding more supply.  At the start of the 21
                                                                                                                st
               scientists to produce faux leather using yeast cells,   century, an estimated six million jobs were lost in
               so it might not be long before we are able to produce   the US clothes manufacturing industry as work was
               more natural, man-made materials to replace wool,   outsourced to other countries.
               silk and leather.
                                                                  Who knows what the future holds for the fashion
               Thirdly, technology and the Internet have helped   industry:  Will sweatshops ever become a thing of
               many small businesses which often find themselves   the past?  And how might technology continue to
               with  surplus clothing at the end of the season. In   change the face of fashion?




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